In PPC advertising, landing pages are crucial to performance. But not just any landing page will work for your industry or company. You can apply all the advice and best-practices experts tout, but sometimes those practices do the opposite of what you want: They hurt your PPC conversion rates. Read the full article at MarketingProfs
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Read the whole story at http://www.marketingprofs.com/articles/2016/29769/three-ppc-landing-page-tips-hardly-anyone-takes-advantage-of