Let’s get straight to the point. A website redesign is no small undertaking. Every team, from developers/IT and design, to marketing and sales, has to be on board and understand what’s expected of them. Everyone contributes. But in the midst of inevitable page or section additions and improved navigation menu and other major changes, one small but nevertheless vital point is often pushed by the wayside.
Analytics.
It’s easy to understand why. After all, you’re redesignin…
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