Strategic Market Management 11th Edition SNHU MBA 645 Optimizing Brands
USD 25.00 USD
Specifications
| Publication Year | 2018 |
| Type | Textbook |
| Format | Book, Paperback |
| Subject Area | Business & Economics |
| Language | English |
| Publication Name | Marketing Management |
| Author | David A Aaker |
| Level | Advanced, Business |
| Publisher | Wiley |
| Subject | Management |
A nice touch in this textbook is the running glossary in the margins.
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