Strategic Market Management 11th Edition SNHU MBA 645 Optimizing Brands
The product is the “Strategic Market Management 11th Edition” textbook by David A Aaker, published by Wiley in 2018. It falls under the subject area of Business & Economics, specifically focusing on Management. This advanced-level textbook is designed for adult and further education students, providing insights into optimizing brand management strategies in the business realm. Written in English, this paperback book serves as a valuable reference for those interested in enhancing their understanding of marketing management concepts.