good-excellent preowned condition expect normal wear no major blemishes see pictures as part of description creative ability in business technology innovation entrepreneurship reasonable offers welcome totebookblue Explore marketing strategies with this comprehensive book. Perfect for students and professionals.
good-excellent preowned condition expect normal wear no major blemishes see pictures as part of description creative ability in business technology innovation entrepreneurship reasonable offers welcome totebookblue Explore marketing strategies with this comprehensive book. Perfect for students and professionals.
The product is the “Strategic Market Management 11th Edition” textbook by David A Aaker, published by Wiley in 2018. It falls under the subject area of Business & Economics, specifically focusing on Management. This advanced-level textbook is designed for adult and further education students, providing insights into optimizing brand management strategies in the business realm. Written in English, this paperback book serves as a valuable reference for those interested in enhancing their understanding of marketing management concepts.
Book is in good condition with no rips or stains on the pages. Underlining present on a handful of pages, but not much at all. Only minor wear around the cover. Binding is fully intact. Thank you for looking!