Marketing: The Core (Access code not included) by Roger Kerin; Steven Hartley
USD 8.82 USD
Specifications
| Binding | Paperback |
| Book Title | Marketing |
| Weight | 2 lbs |
| Product Group | Book |
| ISBN | 9780077729035 |
| Subject Area | Business & Economics |
| Publication Name | Marketing: the Core |
| Publisher | Mcgraw-Hill Education |
| Item Length | 10.8 in |
| Subject | Marketing / General |
| Publication Year | 2015 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.9 in |
| Item Weight | 40.2 Oz |
| Item Width | 8.6 in |
| Number Of Pages | 576 Pages |
This textbook covers both theory and hands-on exercises in equal measure.