You are purchasing a Good copy of ‘Competitive Marketing Strategy (Prentice-Hall Series in Marketing)’. Condition Notes: The book is in good condition with all pages and cover intact, including the dust jacket if originally issued.
Beyond Mind Games: The Marketing Power of Psychographics, authored by Rebecca Piirto, is a textbook focusing on the intersection of psychology and marketing. Published in 1992 by Penton Media, this trade paperback offers valuable insights on how psychographics can be leveraged to enhance marketing strategies. With 263 pages and a publication year of 1992, this book covers a wide range of topics within the subject area of marketing, specifically delving into the role of psychology in understanding consumer behavior and preferences. Ideal for business students and professionals looking to expand their knowledge in the field of marketing psychology.
Please read! This is the 2007 edition of the book. I was unable to list it as such so eBay reverted to the 2014 edition. It is a hard back like new barely used book with no markings on the inside or outside. Please look at the pictures if you have any questions let me know but this is from 2007.
Pages may have minimal notes or highlighting. Cover image on the book may vary from photo.
A solid, complete copy that’s ready to enjoy.