Managing a marketing automation campaign shouldn’t require a computer science degree

by | 5 Apr 2016 | digital marketing

Do today’s tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use.

Please visit Marketing Land for the full article.

How to Set Up a Shop Section on Your Facebook Page

by | 4 Apr 2016 | digital marketing

11 Little-Known Secrets to Lower Your Ad Spends

by | 4 Apr 2016 | digital marketing

“That’s it! I must do something about it,” you whisper after seeing your ads dashboard.

For the last month or so, you changed your ad copy, images, did split testing and even hired an ad manager. Yet you only have spent more ad dollar

All digital growth now coming from mobile usage — comScore

by | 4 Apr 2016 | digital marketing

A new report from comScore uses a vertiable mountain of data to expose and explain the multi-platform state of internet user behavior. However it equally makes clear that mobile is now the growth driver, while the desktop is rapidly becoming a &#8220

How Hospitals Are Approaching Content Marketing

by | 4 Apr 2016 | digital marketing

Nearly two-thirds (73%) of hospitals in the United States are already engaging in content marketing, and an additional 19% plan to start this year, according to recent research from True North Custom. Read the full article at MarketingProfs