Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century

Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really “get” their customers, like Apple and Amazon, are setting the standards–and the bar is set high. Read the full article at MarketingProfs

10 Quick and Easy Email Marketing Segmentation Strategies to Try Today

Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.

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