What’s in a Name? : Advertising and the Concept of Brands Paperba

What’s in a Name? : Advertising and the Concept of Brands Paperba

USD 11.21 USD
SKU: uPsdZkXj
GTIN: 9780765611123
Condition: Good

Specifications

FeaturesRevised
ISBN9780765611123
PublisherRoutledge
Item Length6 in
Publication Year2002
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.7 in
Item Weight16 Oz
Item Width9 in
Number Of Pages334 Pages

You will find that the revised content aligns with current industry standards.

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