How Cool Brands Stay Hot: Branding to Generations Y and Z

How Cool Brands Stay Hot: Branding to Generations Y and Z

USD 11.30 USD
SKU: i94ohZX3
GTIN: 9780749477172
Condition: Good
Tags: 0.7 in 0749477172 16.7 Oz 2016 312 Pages 7 in 884625161762 9.2 in 9780749477172 Brands Business & Economics English Kogan Page, The Limited Textbook Trade Paperback
Categories: Textbooks, Education & Reference

Specifications

EAN9780749477172
ISBN0749477172
UPC884625161762
Subject AreaBusiness & Economics
PublisherKogan Page, The Limited
Item Length9.2 in
Publication Year2016
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.7 in
Item Weight16.7 Oz
Item Width7 in
Number Of Pages312 Pages

A nice touch in this textbook is the quick reference cards inside the cover.

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