How Cool Brands Stay Hot : Branding to Generation Y Paperback
How Cool Brands Stay Hot : Branding to Generation Y Paperback

How Cool Brands Stay Hot : Branding to Generation Y Paperback

USD 8.77 USD
SKU: FFT0M3Yv
GTIN: 9780749468040
Condition: Good
Tags: 0.6 in 15.9 Oz 2013 288 Pages 6.1 in 9.2 in 9780749468040 Brands Business & Economics English EX-LIBRARY Kogan Page, The Limited Textbook Trade Paperback
Categories: Textbooks, Education & Reference

Specifications

FeaturesEX-LIBRARY
ISBN9780749468040
Subject AreaBusiness & Economics
PublisherKogan Page, The Limited
Item Length9.2 in
Publication Year2013
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.6 in
Item Weight15.9 Oz
Item Width6.1 in
Number Of Pages288 Pages

What stands out about this textbook is the use of real-world scenarios in problems.

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