Handbook of Marketing Decision Models, Hardcover by Wierenga, Berend
USD 189.94 USD
Specifications
| Binding | Hardcover |
| Product Group | Book |
| Weight | 2 lbs |
| ISBN | 9780387782126 |
| Subject Area | Business & Economics |
| Publisher | Springer |
| Item Length | 9.3 in |
| Publication Year | 2008 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Author | Berend Wierenga |
| Item Weight | 83.2 Oz |
| Item Width | 6.1 in |
| Number Of Pages | X, 630 Pages |
A nice touch in this textbook is the chapter-opening vignettes that hook your interest.