Healthcare Relationship Marketing: Strategy, Design and Measurement
The product is a textbook titled “Healthcare Relationship Marketing: Strategy, Design and Measurement” by Ira J. Haimowitz. Published by Routledge in 2011, this hardcover book covers the subject of Industries/Pharmaceutical & Biotechnology within the Business & Economics area. With 260 pages, the book provides insights on healthcare relationship marketing, focusing on strategy development, design techniques, and measurement methods. It is targeted towards adult education and further education levels, offering valuable information for professionals in the healthcare industry.