Cornerstones of Financial and Managerial Accounting by Mowen Hansen Heitger

“Cornerstones of Financial and Managerial Accounting” by Maryanne Mowen, Nick Jones, Don Hansen, Dan L. Heitger, and Jay Rich is a comprehensive textbook published in 2009 by Cengage South-Western. This hardcover book, weighing 109 Oz and containing 1392 pages, covers the subject areas of Accounting/General and Accounting/Managerial. Written in English, it serves as a valuable resource for students and professionals in the field of business and economics, providing a solid foundation in financial and managerial accounting concepts.

Customer Satisfaction Measurement and Management: Using the… – Naumann, Earl

This book, “Customer Satisfaction Measurement and Management: Using the Voice of the Customer” by Earl Naumann, is part of the SB-Marketing Education Series published by Cengage South-Western in 1995. It offers a comprehensive approach to measuring and managing customer satisfaction, focusing on the importance of listening to the “Voice of the Customer.” The nonfiction book, written in English, covers topics in business and economics, specifically related to customer relations. With 457 pages, it provides valuable insights and practical strategies for businesses looking to enhance their customer satisfaction metrics.