Jossey-Bass Public Health Ser.: Health Program Management : From Development…

by | 5 Aug 2026

The book “Health Program Management” offers a practical and comprehensive introduction to managing all aspects of a health program. The author focuses on three main management activities: health program development/strategy, design, and leadership. Additionally, key enabling management activities, such as communication, decision making, quality management, marketing, and program evaluation, are described. The book explores how to carry out programs from their initial development to the evaluation of the results obtained. It includes cutting-edge information and classic management concepts, such as the development of effective strategies that guide programs toward meeting their specific mission and objectives. The total quality approach of three fundamental aspects is also addressed: patient/client focus, continuous improvement and teamwork, which has proven to be effective in the management of quality health services. Additionally, both commercial marketing, critical to program sustainability, and social marketing, which many programs use to achieve their mission of improving health, are covered. “Health Program Management” is aimed at students of public health, health services management, as well as health professionals and leaders who wish to prepare for the challenges of managing health programs. Provides a systematic and comprehensive overview of the essential information and techniques necessary to successfully manage health programs. Beaufort B. Longest, Jr., PhD, is a professor of health policy and management at the University of Pittsburgh School of Public Health. He has written eight books and co-authored three others. He is a fellow of the American College of Healthcare Executives and has memberships in the Academy of Management, AcademyHealth, and the American Public Health Association.