Principles of Marketing, Student Value Edition by Philip Kotler
Principles of Marketing, Student Value Edition by Philip Kotler and Gary Armstrong is a comprehensive textbook that covers the fundamentals of marketing. This ringbound textbook published by Pearson Education in 2017 contains 736 pages and is written in English. It has a length of 10.9 inches, a width of 8.7 inches, and a height of 1.2 inches, with a weight of 50.7 ounces. The textbook is relevant for students studying marketing, business, and economics, as well as those interested in desktop applications and suites. It covers various topics such as marketing research, target marketing, and digital marketing. With this textbook, students will gain a deeper understanding of the principles of marketing and its applications in today’s business world.