Focus Groups for the Social Science Res… by Cyr, Jennifer Paperback / softback
Author:Cyr, Jennifer. Book Binding:Paperback / softback. What is a focus group?. Why do we use them?. When should we use them?. When should we not?. First, they are inherently social in form. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.