Advertising Creative: Strategy, Copy, and Design by Tom Altstiel: Used
Good Used Trade paperback
Advertising Creative: Strategy, Copy, and Design by Tom Altstiel
“Advertising Creative: Strategy, Copy, and Design” by Tom Altstiel is a comprehensive textbook that covers various aspects of advertising and communication studies. With a focus on business and economics, as well as language arts and disciplines, this book provides insights into effective advertising strategies, copywriting techniques, and design principles. Published by SAGE Publications in 2016, the 4th edition features 488 pages filled with valuable insights and practical tips for students and professionals in the field. The book is written in English and offers a practical trade paperback format, making it a valuable resource for those interested in the world of advertising and promotion.