The Most Successful B2B Industries on Social Media

How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks. Read the full article at MarketingProfs

Data: Cross-device campaigns 60 percent better than PC-only for offline conversions

NinthDecimal says more brands using store visits to optimize campaigns in real time, compare ad performance across media.

Please visit Marketing Land for the full article.

MarTech Today: The bots era, the TacoBot & HTTP to HTTPS

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: The week when digital marketing entered the bots era Apr 14, 2016 by Barry Levine It’s not j