How Accurate Is B2B Prospect Data Sold by Vendors?
Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they’re trying to reach? Read the full article at MarketingProfs
Beware of Unsafe User-Generated Content [Infographic]
Most marketers get very excited about user-generated content (UGC) because it can boost brand awareness and business. But beware: Some UGC can actually damage your brand. Read the full article at MarketingProfs
#SocialSkim: What Facebook's Algorithm Change Means, Plus 12 More Stories in This Week's Roundup
This week’s all about optimization and user experience–from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stres
