8 types of innovation
In innovation, the path of least
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
Please visit Marketing Land for the full art
Are Exhausted Employees Destroying Your Business?
Very few entrepreneurs get enou
Tubular Labs launches first ecosystem-wide video content rating system
Ratings track 100 million videos for views and such engagement factors as likes, shares and comments.
Please visit Marketing Land for the full article.
How to help your sales team close more paid search leads
Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
CEOs and Social Media: What the Public Expects of Leaders [Infographic]
Nearly two-thirds of Americans say senior business leaders should have public-facing social media accounts, according to recent research from G&S Business Communications and Harris Poll. Read the full article at MarketingProfs