Marketing Day: Digital video, Yahoo CEO & vertical ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

5 Advanced Conversion Rate Optimization Tips For 2016

5 Advanced Conversion Rate Optimization Tips For 2016

How to Create Social Media Contests That Convert

cr-social-media-contest-560

Why the Traditional Marketing Funnel is Sabotaging Your Conversion Rate

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed cust