Report: Engagement with branded content on mobile 63% higher vs. PC

by | 6 May 2016 | digital marketing

Report from Polar argues for a “mobile-first” sponsored content strategy.

Please visit Marketing Land for the full article.

Twitter wants to be better at searches for Vines, Periscopes and GIFs

by | 6 May 2016 | digital marketing

Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine’s ability to index content posted to Twitter, Vine and Periscope.

Please visit Marketing Land for the full article.

Brand bidding & PPC optimization: future of brand protection (part 8)

by | 6 May 2016 | digital marketing

What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.

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Are B2B Sales Meetings Useful?

by | 6 May 2016 | digital marketing

Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult. Read the full article at MarketingProfs