Marketing Automation Defined in 60 Seconds [Animated Video]
Marketers' 10 Most Common Copyright Questions… Answered!
Attorney Kerry O’Shea Gorgone answers marketers’ legal questions about copyright law, content curation, and more. Read the full article at MarketingProfs
Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program
What’s a marketer to do? We hear
Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? Read the full article at MarketingProfs
Social Media vs. Content: Where Should You Invest?
Deciding where to put your investment–of money, time, and effort–isn’t easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it? R
7 Content Marketing Lessons Brands Can Learn from Journalists
Before mak