4 Tools That Will Make You A Better Writer
4 Tools That Will Make You A Better Writer written by Alex Boyer read more at Duct Tape Marketing
What Journalists Want From Online Corporate Newsrooms
Most (95%) journalists say they access a corporate digital newsroom at least once a month, according to a recent report from ISEBOX. Read the full article at MarketingProfs
Five Ways Marketers Can Rev the Consumer Engagement Engine
Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here’s how you can use the new framework to enhance the value of your marketing. Read th
B2B and Content Personalization: Where We Are, Where We’re Heading
For B2C businesses, content personalization is a no-brainer. Customers love the fact that something has been recommended just for them. But what about businesses that market to other businesses? Do they get the same value out of personalized con
10 Classic Copywriting Books for Results-Driven Content Marketers
There are two main ways for
Now emails can now stay on Google Customer Match lists indefinitely
Google has removed the membership duration limit for Customer Match emails.
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