Decision trees for SEM segmentation

by | 4 Jun 2016 | digital marketing

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

Please visit Marketing Land for the full article.

AdWords’ new extra headline: 7 ways to make the most of it

by | 4 Jun 2016 | digital marketing

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

Please visit Marketing Land for the full article.

How to Protect Your Small Business as Cybersecurity Threats Rise

by | 4 Jun 2016 | digital marketing

As more businesses m

IBM announces Watson-powered ads that think

by | 3 Jun 2016 | digital marketing

The new “cognitive ads,” launching this fall initially through IBM’s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.

Please visit Marketing Land for the full article.

9 Simple Steps for Choosing the Perfect Name for Your Blog

by | 3 Jun 2016 | digital marketing