Adjusting to Google’s ad layout change with attribution tools

Worried about the changes to Google’s ad layout? Don’t panic. Columnist Eric Dezendorf says attribution may help you determine the best next steps.

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4 Ways to Launch Just Another Mediocre E-Commerce Store (And How to Avoid Them)

Launching an online store is cheap and simple.

Just think about it. You choose a clever domain name, pick a beautiful theme, get a membership on your favorite e-commerce platform, and voila!…You can launch.

But here’s the thi

How to Connect Your WordPress Blog to Medium

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Common Challenges of Marketing-IT Collaborations [Infographic]

Today’s marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging. Read the full article at MarketingProfs

Marketing Day: Headline hacks, significant changes to AdWords & Twitter news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.