How to Make Analytics Work for Your Videos

When the word “analytics” comes up, most content owners immediately gravitate toward viewership counts. However, though views are important, they’re only part of the larger picture. Truly comprehensive analytics help content crea

The Top 5 Social Analytics Tools for Small Business Marketers

The Top 5 Social Analytics Tools for Small Business Marketers written by Guest Post read more at Duct Tape Marketing


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Three Types of Video That Marketers Need to Have on Their Company Website

You spend time and money getting people to your website so you can educate them on your offering and make a sale. And yet, your website is probably filled with lots and lots of text, even though video is the most effective way to tell your story. Re