How can a vendor–an outsider–drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. Read the full article at MarketingProfs
Since Jeff Bezos, CEO at
The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats and demand.
Please visit Marketing Land for the full article.
Performance marketing demands objective ways to evaluate what’s working (vendors, channels, media, creative…) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can he
Some 31% of videos watched on mobile phones are longer than 10 minutes in length, according to a recent report from Ooyala. Read the full article at MarketingProfs
Implement these five hacks, and in a couple of weeks you’ll be connecting with people every hour. Read the full article at MarketingProfs