How to Idiot Proof Your Ad Campaigns

Marketing promotion sucks when you treat people the same.

That goes for conversions, and it goes for advertising too.

But the minute things start to go awry, people start messing with their landing page headline or ad descriptions.

Marketing Day: Snapchat testing new ads, Twitter’s universal tag & GE’s live video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Snapchat’s Updated Policies Hint at Bigger Search, Ad Ambitions

Snapchat has updated its policies to clarify the information it collects, suggest a third-party search deal and better deal with the government.

Please visit Marketing Land for the full article.

Odem Global Launches All-in-one Marketing Dashboard

odem all-in-one marketing dashboard

Marketing technology company