Marketing promotion sucks when you treat people the same.
That goes for conversions, and it goes for advertising too.
But the minute things start to go awry, people start messing with their landing page headline or ad descriptions.
We are … how sh
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Please visit Marketing Land for the full article.
How to Confidently Buy All the New Customers You Can Stand written by John Jantsch read more at Duct Tape Marketing
Most CMOs view content as the future of marketing. But the job doesn’t end with simply producing content… Making sure it performs is critical to driving engagement and reaching target audiences. Read the full article at MarketingProfs
It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want th