Weekend Favs April Two

Weekend Favs April Two written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth abou

How to Create Urgency to Fuel E-Commerce Sales

Swift action.

Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation.

We all know that’s an anomaly. Most sales require your team to nurture the customer relationshi

How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.”

Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team m