Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know.
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If you’re like most business pr
In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change how it counts 140 characters.
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The Federal Trade Commission (FTC) has warned o
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare’s unchatty chatbot, and social media growth worldwide. Read
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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