Sales Leaders Bullish on 2016
Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales. Read the full article at MarketingProfs
Online Marketing News: A to Z of Content, Native Ads Dominate, Google’s Local 3-Pack
A to Z of Content Marketing: A 40 Point Chec
Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?
It’s hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete’s Super Submarines (instead of Subway), and then enjoy a refreshing Brad’s Drink (instead of a Pepsi) later that afterno
The State of B2B Content Personalization
Most B2B marketers are tailoring content to specific audiences to some degree, but much of that personalization is done manually, according to recent research from Seismic and Demand Metric. Read the full article at MarketingProfs
Facebook Messenger has new ways for brands to meet its 900 million users
Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.
Please visit Marketing Land for the full article.
Report: Google/Alphabet and Verizon mulling Yahoo buyout
A Yahoo sale is likely. The questions are: to whom and for how much?
Please visit Marketing Land for the full article.