Report: Ad blocking users more than double in a year to almost 420 million globally

by | 31 May 2016 | digital marketing

The most popular form of mobile ad blocking is now browser-based.

Please visit Marketing Land for the full article.

Android users open 2x more notifications, but iOS users much faster to open — [Report]

by | 31 May 2016 | digital marketing

Leanplum attributes these findings largely to the different ways the platforms treat and present push notifications.

Please visit Marketing Land for the full article.

The State of Digital Marketing in India: Budget and Channel Trends

by | 31 May 2016 | digital marketing

Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane. Read the full article at MarketingProfs

Facebook Live Rolls Out Continuous Streaming: This Week in Social Media

by | 31 May 2016 | digital marketing

Do People Read Long Articles on Their Smartphones?

by | 31 May 2016 | digital marketing

Long-form news articles get roughly the same number of mobile visitors as short-form articles–but garner twice as much engaged time, according to recent data from the Pew Research Center. Read the full article at MarketingProfs

5 Tips for Better Facebook Live Broadcasts

by | 31 May 2016 | digital marketing