New and interesting in digital marketing for small business
Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program
What’s a marketer to do? We hear
Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage
Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? Read the full article at MarketingProfs
Social Media vs. Content: Where Should You Invest?
Deciding where to put your investment–of money, time, and effort–isn’t easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it? R
7 Content Marketing Lessons Brands Can Learn from Journalists
Before mak
Soon You’ll be Taking Business Calls on Your Smart Jacket – Seriously
The barrier between us and the digi
Social Media Trends for 2016: Marketers' Top Platforms and Content Types
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. Read the full article at