New and interesting in digital marketing for small business
Brand Personification: The Ultimate Way to Get to Know Your Brand
Use this compelling and intuitive method for taking a step back and gaining clarity on who your brand is and what kind of impression you’re making on the world. Read the full article at MarketingProfs
How to Keep Client Projects on Track [Infographic]
Overwhelmed by all the client projects you have to manage? Having a solid process can help you keep track of them. Read the full article at MarketingProfs
5 Winning Strategies for Using Human-Driven Lead Nurturing
Lead nurturing requires a human touch.
According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.”
In a world of automation, marketers
Facebook Live Video Map Shows Global Broadcasts: This Week in Social Media
Here’s how the presidential email campaigns are shaping up
Email provider Return Path employed data from a 2.5 million user panel to figure out who is winning this marketing channel.
Please visit Marketing Land for the full article.
Yahoo bids coming in at 50 percent less than expected — [report]
The company had been expected to sell for between $4 and $8 billion.
Please visit Marketing Land for the full article.