New and interesting in digital marketing for small business
[WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
In the latest Marketing Land Live, we recap all the news from the Google Performance Summit, talk about Facebook’s ad changes and Twitter’s move to change how it counts 140 characters.
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New Money Transfer Scam Asks For Payment Through iTune Gift Cards
The Federal Trade Commission (FTC) has warned o
#SocialSkim: Twitter's 140+ Character Limit (Finally!), Plus 11 More Stories in This Week's Roundup
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare’s unchatty chatbot, and social media growth worldwide. Read
Well played, Google: Advertisers (finally) get more device bidding controls
The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement.
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The 5 strangest search terms in 2,000+ AdWords accounts
Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong.
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The future of voice-related SEO for local business
Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape.
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