How Cool Brands Stay Hot : Branding to Generation Y Paperback
USD 8.77 USD
Specifications
| Features | EX-LIBRARY |
| ISBN | 9780749468040 |
| Subject Area | Business & Economics |
| Publisher | Kogan Page, The Limited |
| Item Length | 9.2 in |
| Publication Year | 2013 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.6 in |
| Item Weight | 15.9 Oz |
| Item Width | 6.1 in |
| Number Of Pages | 288 Pages |
What stands out about this textbook is the use of real-world scenarios in problems.
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