More than ever, we B2B marketers are held accountable for driving revenue–and proving that we are. If you’re struggling with measuring your content’s value, here are three sets of metrics to track–and tips on how you can track them. Read the full article at MarketingProfs
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Read the whole story at http://www.marketingprofs.com/articles/2016/30023/how-to-measure-the-value-of-your-content-three-sets-of-metrics