Blogging is just one way of talking about your business in a way that helps your customers get to know you when it suits them.  You make information available that communicates what you do and how that might help them. The combination of information, variety, personality and keywords that characterizes your blog articles helps people to understand how you can serve them and for them to get a feel for the way you consider their needs. A blog that communicates with sincerity and understanding goes a long way to building your relationship with customers.

There’s a lot of good information available on the theory and practice of blogging. Here are some recently published articles that could be interesting and helpful:

Five Reasons Businesses Can No Longer Ignore Blogging

When it comes to running a business, either large or small, finding methods to stay ahead of the competition is no easy task. However, there’s one big marketing technique that far too many businesses ignore and that’s blogging. Just by reading this … read more…


6 Tips for a More Effective Business Blog

Start Blogging to Win Customers: 6 Tips for a More Effective Business Blog I don’t have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written … read more…



All the great advice and tips on what makes a great blog will not produce any results however until you actually get started with your blog – and getting started is the hardest part of all. Your workload doesn’t allow the time to think about writing blog articles, let alone writing them. Perhaps you’re not confident of your ability in writing, or of being able to sustain a constant steam of ideas. So what can you do about it? The first thing to do is decide to act – do anything that will start the process off. Then choose the actions you will take that will take you from where you are now – with no blog – closer to where you want to be – with a blog in some shape or form.

Some businesses have the in-house capability to produce a blog. All that’s needed is some instruction and guidance to train your staff in the practicalities of planning and execution.

Another solution that will produce fast results is to outsource your business blog and have it done for you. A professional blogger can easily plan, create and manage your business blog for you and incorporate all the tone and messages that make up the character of your business. You get to see how it’s done and can gradually take a more hands on role if that is what you ultimately want to do.

From time to time Digital Business Media offers practical workshops in business blogging with that will train you in business blogging essentials help you to practically adapt the theory to your specific business situation to get you blogging effectively and efficiently within a short time. Subscribe to our newsletter or follow us on Twitter to be notified when these workshops are offered.

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