The 2015 B2B Lead Generation Report found that “generating high quality leads is still the top issue for 59 percent of marketers.”

Identifying qualified prospects is an ongoing responsibility for companies. And it shouldn’t be taken lightly.

Most B2B purchases involve large sums of money, multiple decision makers and several months. Because the stakes are so high for your customers, it’s important to build trustworthy relationships and to create a streamlined sales proc…

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