It can often be hard to nail down the exact worth of analytics data.
For most companies, data doesn’t have any inherent worth. No one comes to your site and says, “Hey, I see you’ve got a nice web analytics setup. Can I pay you for your data?”
It also takes work to get value out of your analytics data, which is why so many companies don’t set up analytics or don’t use their analytics setup.
However, the data most companies are ignoring has value—a lot of val…
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