Aside from being at the forefront of technological innovations, what else does industrial titan General Electric excel at?

Believe it or not, it’s digital marketing. General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers alike. From participating on popular social media platforms such as Facebook, Twitter, YouTube and Instagram, GE is also present on Vine and Tumblr.

The brand is exploring new frontiers with …

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