Once the dominant bastion of online presence, the website has lost ground and will continue to fade into redundancy as time goes by. It will be overtaken by the many different channels that are more appropriate, cheaper and more effective than the website as we currently know it.
Web pages themselves are no longer the center of the Internet experience, which is why designers need to move on to the next challenges products and ecosystems if they want to stay relevant. Web design has no future a risky statement I know, but this article explains why it has no future and what we, as designers, can do about it. As a discipline, web design has already exhausted its possibilities, an emerging combination of tech and cultural trends highlight the need for a broader approach.
This is not to say that “owned” communication channels will disappear. Just that they will morph into other forms. The website is just one of many communication channels and is already cobbled together from composite content components many of which are communication channels in their own right (Facebook, Twitter, Youtube, Flickr, Instagram). Ownership as the concept we currently understand (where we can take out bat and ball and go home at anytime) will come to mean a wider, less tangible kind of control over influence rather than anything physical than can be kept in a draw or thumped down on a desk.
Image courtesy of mashable.com