As online marketers, we all have great web metrics at our fingertips….or do we?

Using hard facts to support business decisions requires two things: reliable data and knowing the key performance indicators of the business in an online context.

I have been using Google Analytics for 10 years (since just months after the Urchin acquisition), and I have seen some great customizations of this massively popular web metrics tool. However, it is common for organizations to not even sc…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/2cpCJ3tNlYk/

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