“No plan survives contact with the enemy” – Helmuth von Moltke

Moltke, a German military strategist, was of course referring to battle plans, but the same is true with Google AdWords campaigns. The best planned ad campaign will not survive contact with your competitors…

In other words, planning and setting up your AdWords campaign is only half the battle. The other half is optimizing your campaign once it’s live. Even the best, most perfectly set up campaign will u…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/S3hhzIwMfKI/

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