The Six Pillars of B2B Customer Experience Excellence

Poor customer experience drives brand switching–a key reason for three quarters of lost customers. And customers who suffer a bad customer experience spread negative word-of-mouth. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29806/the-six-pillars-of-b2b-customer-experience-excellence

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