The secret to email marketing success: delivering relevance

The only way to keep your customers on board is to learn about them and connect with them in a relevant way, explains columnist James Green.

Please visit Marketing Land for the full article.

Read the whole story at http://feeds.marketingland.com/~r/mktingland/~3/wgcdHGh6I9Q/delivering-relevance-across-channel-people-love-176026

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