The Biggest Customer Acquisition Mistake That Your Company is Probably Making

Generating new sales leads and acquiring new customers are the biggest obsessions of every sales team and startup founder. Companies spend big money on lead generation, PPC ads, social media marketing, sponsored posts, content marketing, and other varieties of inbound lead generation techniques to get new customers.

But what if I told you that the real problem facing your business is not “getting” new customers – it’s “keeping” the new customers that are already interested…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/rVznvazDIig/

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